Sustainability. So hot right now.
Agricultural Sustainability. So… um… well what is that anyway? Living in L.A it’s hard to remember that food just doesn’t grow off the back of the tuck that’s bringing it to your grocery store.
You’ll have to stick around and gather your own impression about what sustainability is. Whole books, blogs, and classes are being formulated around the subject. Hopefully, if you’re interested in food issues and want a little perspective on the torpidity the food system is going through, you’ll stick around this blog. These are the two main things that this blog is dedicated to.
As someone who has recently moved from a the non-profit, advocacy world, to corporate sustainability, it’s been an interesting ride to see how these concepts are understood within traditional business models. And we’re just on the cusp of it all. If businesses can’t make sense of what sustainability is and how it can help them (oh, and can it ever) and their bottom line (more on that later), then the movement can’t really be anything more than something that people with enough expendable income can bother to think about. If the food system can’t wrap it’s mind around sustainability, then we have a whole slew of intensifying problems that won’t ever be really be authentically addressed. Think global warming, soil quality, air quality, cancer, habitat distruction, economic development for the third world… the list just goes and goes… re-imagining our the way we interact with the earth, on a basic level is the lynchpin.
Granted, I’m fairly young and idealistic, but as someone who does corporate sustainability management in the produce and agriculture field, our food system is faced with a unique-once-in-an-economic-lifetime situation. Pressures are weighing in on our food system from all sides.
So there’s a lot of people working on this, and a lot of ideas floating around. There’s also a lot of solutions being implemented, some have failed, some are silly, and some are absolutely genius.
So now that’s what Katie-Ka Boom is about. Ideas that are booming or busting the food system. People that are making *POW* impact, companies in the agricultural field who are being imaginative, choices being made by our governemnt and international bodies that are *BAM* impacting us. What the status of our food system is, the health of the industry in context of sustainability and how those choices are touching each and everyone of us in real, tangible, meaningful ways.
So, wow that we have that out of the way… we can get down to biz.naz.
Say it!